Armed with catchy hooks and explosive energy, Split The Dealer has been making some serious waves across the UK music scene. His performances create a high-energy, adrenaline-fueled escape for fans, whether in intimate settings or stadiums. With a growing fanbase and consistent support from BBC Radio 1 and AMEX Unsigned, 2024 has turned out to be a monumental year for the artist.
To help propel his music to the next level, Split The Dealer partnered with Music Gateway for Label Services on his releases ‘Riptide’ (July 2024) and ‘Phantom’ (October 2024). This collaboration proved incredibly successful. Notably securing Amazon Music’s Breakthrough Rock editorial placements—a significant milestone in his career.
Dive in and take a deeper look at what we did to make sure Split The Dealer had a winning deck.
The Campaigns
Objectives:
- Secure editorial playlisting on major DSPs (Spotify, Apple Music, Amazon Music, etc.).
- Maximize exposure and increase streaming numbers for ‘Riptide’ and ‘Phantom’.
- Provide seamless distribution and label services support.
Strategy & Execution for Split The Dealer
Label Services & Distribution
- Handled the full distribution process for both releases.
- Ensured the tracks were properly formatted and optimized for DSP submission.
- Pitched the releases to all major editorial teams (Spotify, Apple Music, Amazon Music, Deezer, Tidal, etc.), utilising our long trusted network to secure playlisting opportunities.
Amazon Music Editorial Success
- ‘Riptide’ and ‘Phantom’ both landed on Amazon Music’s ‘Breakthrough Rock’ playlist, an exclusive discovery series designed to highlight rising independent artists.
- This was a first-time achievement for Split The Dealer and a major win for the campaign.
Streaming & Fan Growth
- The placements resulted in a significant boost in streaming numbers and monthly listeners.
- Amazon Music’s editorial support helped attract new listeners, leading to organic fan growth.
About Split The Dealer
Reading-based artist Split The Dealer has been building momentum with his unique blend of alt-rock, pop, and electronic elements. Known for his dynamic live performances, he has played venues ranging from small indie clubs to major stadiums. Split the Dealer’s music has gained consistent support from BBC Radio 1. It also earned him a spot in AMEX Unsigned’s artist development program.
With his debut EP on the horizon, Split The Dealer is setting himself up for a breakout year. It looks like 2025 is cementing his place as one of the UK’s most exciting rising acts.
Closing Thoughts on Split The Dealer
The success of Split The Dealer’s label services campaign highlights how strategic distribution and editorial pitching can make a huge impact for independent artists. Landing Amazon Music’s Breakthrough Rock playlist twice was a testament to both the quality of his music and the effectiveness of our strategy.
If you’re an artist looking to get your music heard, increase streams, and break into major DSP playlists, Music Gateway can help. Our Label Services, PR, and Digital Marketing campaigns are designed to elevate your career and expand your audience.
👉 Get in touch today and let’s make your next release a success!
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