TikTok Promotion & Marketing

Everything You Need To Know About TikTok Promotion

Whilst Meta’s Facebook and Instagram are still the largest social media platforms in the world – they are expected to hit 3 and 2.4 billion monthly users in 2024 –  TikTok has become the third-largest player in the social media world with 2.2 billion monthly users in 2024. And that makes it a very valuable music promotion tool – introducing TikTok Promotion.

TikTok Music Marketing: How to Promote Your Music on TikTok

TikTok has seen an impressive surge in growth, having netted 2 billion users at a much earlier stage than either Facebook or Instagram. However you slice it, Tik Tok is here to stay and for bands considering their marketing and social media strategy, it would be sensible to have Tik Tok as a central pillar.

In this article, we are going to look at Tik Tok as a platform, examine what makes videos grow organically, how to leverage Tik Tok marketing and how to use TikTok to promote music.

What Is Tik Tok?

To the uninitiated, Tik Tok promotion is a video-based social media platform where users can upload videos. Unlike YouTube, the Chinese-owned platform is geared towards short-form videos ranging from 15 seconds to 3 minutes.

In its early days, Tik Tok was known for videos of challenges and lip-syncing – in its purest form these were often fun and innocent pieces of content such as mastering specific dance moves to songs but on the more controversial side, challenges such as the ‘birdbox challenge’ where users filmed themselves driving whilst blindfolded (sadly with some fatal conclusions).

In 2025, Tik Tok has solidified its place as a leading social media platform, shaping culture, trends, and how people engage with content worldwide. Known for its short-form videos, the platform has expanded its features, offering tools for creators to produce high-quality content, including longer videos, advanced editing options, and interactive live-streaming.

TikTok is more than just entertainment—it’s become a hub for education, brand marketing, and community building. Businesses leverage the platform to reach younger, highly engaged audiences, while creators use it as a launching pad for careers in music, fashion, and beyond.

Its powerful algorithm ensures personalized content discovery, keeping users hooked and fostering niche communities. In 2025, Tik Tok isn’t just a platform; it’s a cultural force, driving global conversations and creativity.

TikTok Song Promotion

From a music perspective, some artists such as Ashnikko have built their fanbase on Tik Tok promo, by sharing all kinds of content including new song ideas, behind-the-scenes footage, live Q and A’s and even just random little thoughts – they’ve then leveraged this fanbase to grow into other forms of media. It’s worth checking Lil Nas and his channel, with millions of users.

Other artists have used Tik Tok promotion as part of a wider strategy to reinforce their image – Justin Hawkins of The Darkness has a really fascinating channel where he listens to, plays along with and comments on releases by other artists.

One of the strengths of TikTok, both for users and for creators, is the ease of proliferation across the platform. Whilst you can follow specific accounts, the news feed is presented in two different flavours: “Following” and “For You”. The “Following” stream is exclusively for content from followed accounts but the feed actually defaults to the “For You” stream.

TikTok Marketing

The For You stream (FYP) is a mixture of followed and unfollowed accounts where the algorithm suggests new content to the user in an infinite scroll format. This makes the platform incredibly interesting to users and the more time they spend on Tik Tok, the more the algorithm learns what kind of content works best for that user. 

Similarly, it means that for creators, using TikTok music promotion and TikTok marketing strategies has a much greater potential for organic growth and increased views for content. Beyond just the ease of proliferation – TikTok is also incredibly valuable to creators because of the nature of the platform.

Unlike Facebook, Instagram and Twitter, the content on Tik Tok is all video and each piece of content fills the entire screen and the video is simply looped until the user scrolls on. These are significant factors because it means that TikTok occupies much more of a user’s attention than its competitors.

It is much harder to silently scroll through Tik Tok whilst watching the TV as many users on Facebook, Twitter and Instagram do, and because each video fills the screen, the next item isn’t there, tempting the user to scroll on – so the user is effectively forced to pay some attention to the video they are watching in order to make a judgement on whether to continue watching.

As a brand owner, you should think about TikTok advertising and TikTok for business, where you can create specific videos to engage with your active users and provide some added value. The platform offers the perfect opportunity for TikTok music promo – whether that’s through TikTok influencer marketing where you submit your music to TikTok influencers, or using TikTok paid promotion to promote your song on TikTok.

Top Tips For Success in TikTok Music Marketing

• Be your authentic self
• Connect with other musicians
• Hashtag wisely
• Get your song pitched to influencers
• Think laterally – you don’t have to follow the herd, you can think of innovative ways of standing out from the crowd
• Stitch or duet with other artists
• Did we mention being your authentic self? TikTok loves to keep it real, so bear this in mind

How To Go Viral On TikTok

Going viral is often the holy grail of social media strategies. It’s easy to understand why going viral is a positive thing for building brand awareness and exposure for artists & their music on Tik Tok. The views can rocket to multi-million video views and the resulting attention from that huge bank of interested people can translate into some pretty significant sales.

TikTok’s penchant for dance-based challenges makes it extra tantalising to musicians for the royalties alone, as huge numbers of people film themselves dancing along to your song will be huge for your target audience, so it is a valuable way to promote song on Tik Tok.

But going viral is kind of like being cool – as soon as you try too hard, it becomes impossible. That said, there are some things you can do to help make your videos gain greater organic (unpaid) proliferation through the platform and increase your follower count.

#1 – Post Regularly

There are a lot of different opinions on what constitutes regular posting. Some guides recommend posting 3-5 times a day, others suggest that at least once a day is a good rule of thumb and in his BBC Introducing Masterclass, TikTok’s Head of UK Artist Partnerships, David Mogendorff, suggests 3-5 times a week.

However often you post, one thing is clear – the more you use the platform, the more it works for you (and of course, there’s the added bonus that you start to learn what kind of content might work best for your channel).

#2 – Stay in Your Lane

Having a niche is a really good thing, especially when it comes to mass media. If you can focus on a specific group of people that seek out and are interesting in your content, then not only will you see your follower count grow with people looking for the kind of content you provide, the Tik Tok algorithm will then suggest your content to other users into the same kind of thing.

This doesn’t mean all your videos should be the same – in fact, it’s good to mix it up within the framework of your niche to keep your content interesting – however, it does mean that if you are posting funny cat videos one minute, love songs the next and political rants the moment after, you may not see the organic growth and additional followers you might expect if you pick a niche and stick to it.

#3 – Hashtags

Hashtags work a little differently on Tik Tok compared to how they work on Facebook – rather than users following specific hashtags, TikTok uses hashtags to categorise your content. This is why it’s useful to stick to a niche because your channel and content become associated with a specific niche category of videos and from there the algorithm can suggest your content to users that will react positively to your content. There are also hashtag challenges to follow that can lead to your music going viral.

There is also a trending tab which can give you some early insight into the latest video trends and trending hashtags. Some guides suggest hijacking the trending hashtags and adding them to your video, however David Mogendorff (UK Head of Artist Relations at TikTok) suggests that it works better to try to keep your hashtags in line with the content you are producing as that allows the algorithms to work for you more over the longer-term.

#4 – Duets, Stitch and Comments

There are some cool features when posting videos that are geared toward collaboration and interaction:

The Duet feature allows users to take your video and create another video of user-generated content alongside it. This can be a great tool for people who want to sing along with you and post a reaction to your video.

Stitch allows users to take a portion of your video and incorporate it into a new video that they are creating again. You can enable comments on your content and replying to them can also drive engagement in your video.

A video with a high interaction count will do well when it comes to proliferation as the algorithm can easily establish if the content is interesting to the users of the platform from how much they comment, stitch or duet the video. It’s worth checking out the creator tools on the app to see just what you can do.

TikTok Promotion Paid – Does Tik Tok Promotion Work?

In addition to the organic reach, you can achieve with your content, there is also a Tik Tok Promoter platform called “Ads Manager” which allows you to pay for prioritised reach in the feed. You can upload and manage your ads from the Ad Manager webpage on a computer or you can also promote directly from within the app.

In either case, there are loads of really excellent resources for small businesses and creators to boost your marketing strategy, including overviews of how promotion works and examples of good content that businesses have used to achieve results on the platform and convert to website visits.

Like with other social media ad offerings, you can set your budget and how long you want your ad to run and monitor your progress in the analytics. If you are looking to trace how effective your ad is in driving traffic to your website, for example, you can also install a TikTok pixel on your website which tracks traffic from TikTok to your website and can give an indication of how effective your ad campaigns are.

If you are wondering is TikTok promotion worth it, when it comes to Tik Tok song promotion, one thing to bear in mind is your music must be licensed to Tik Tok in order for you to use it on the platform. This is something you can arrange through your digital distributor but it essentially means that the platform has the relevant copyright permissions to use your music.

Choosing The Right TikTok Promotion

To check if your music is available if you search for your music in the ‘Sounds’ section of the app, you can choose your song to add to a new video then your music is licensed correctly.

When it comes to promoted music Tik Tok is not in itself a marketplace – i.e. you cannot sell your music (either digitally or as physical CDs, etc.) on the platform. However, you can use TikTok content to generate interest in a release or use it as a jump-out link to Spotify or a platform where physical records can be purchased.

As a side note, think carefully about what you want your promoted content to look like – users have become very adept at spotting ads a mile away and as such pay less attention to content that is obviously an ad.

This is where it can sometimes be beneficial for your content to sit comfortably alongside the content generated by other users of the platform, you can often achieve more reach with a video that looks natural than you can with a full-production ad.

How To Promote Tik Tok On Instagram

TikTok promotion is already integrated with Instagram so when you create a video the option to automatically share straight to Instagram is baked in. This can be really useful if you are sharing your content to multiple platforms because if you upload a video and automatically share that content to Instagram, TikTok automatically adds a logo and an end screen that highlights your Tik Tok handle – promoting your TT account!

This can be more beneficial than simply uploading the video to Instagram directly because it also highlights to your followers that you have more content on TikTok and as more and more users move from Instagram to TikTok, it can be helpful to translate some of your following from one platform to the other.

As a tip, it is great to promote your TikTok content on Instagram but it is also important to make sure you have independent strategies for each platform. Having exclusive Instagram and exclusive TikTok content with the odd video that appears on both allows you to make sure your content is more appropriate for the specific algorithms of each platform and this also gives your followers a reason to follow you on both TikTok and Instagram (and of course, the same logic applies for Facebook, Twitter and YouTube as well).

TikTok Promotion Campaigns

If understanding how to market music on Tik Tok seems a bit of a minefield, there are TikTok Music Promotion Services that can help you negotiate TikTok music influencers and take away the mystery of how to get your song on TikTok. For example, you don’t want to try to pay TikTok influencers to use song.

Instead, you sign up for a campaign with a music marketing agency like Music Gateway – which has a network of trusted TikTok accounts, influencers and TikToker contacts, so takes the stress away of sourcing them on your own. They then pitch your song to their network, and some of those influencers may decide to use your song in their video, which means that their followers will hear your song and in turn, you get the promotion and can even go viral!

Tik Tok Promotion: Understanding the Basics

TikTok is a powerhouse for music promotion, and one way to amplify your reach is through TikTok influencer marketing. With the help of a TikTok influencer marketing agency, you can collaborate with popular TikTok influencers who can create content around your music and increase your visibility.

This is a strategic form of influencer marketing on TikTok, where influencers share your music with their large following, helping to expand your audience.

Understanding Tik Tok Promotion & Influencer Marketing

Wondering what is TikTok influencer marketing? It’s a form of social media advertising where influencers promote content in a way that feels authentic to their followers, and this can include promoting your latest tracks or performances.

By tapping into TikTok influencers marketing, you’re putting your music in front of engaged users who are more likely to resonate with your sound. At Music Gateway, we help connect musicians with the best influencers to maximize campaign success.

Promoting Your Music on TikTok: Key Features & Tools

When you’re ready to promote TikTok video, you can use TikTok’s native promotion features, which are straightforward but highly effective. TikTok promoted posts are ads that allow you to reach a wider audience beyond your followers. But how does TikTok promote work? It uses targeting algorithms to display your content to users who are most likely to engage with it.

For instance, you might be wondering how to promote TikTok videos or how to promote a product on TikTok. TikTok provides various ways to get your music out there, such as by promoting your TikTok video directly through the platform or using TikTok promotion packs. Plus, they give you the option to use TikTok promotion codes or TikTok promotional code to reduce costs and increase the impact of your campaigns.

TikTok Promotion Troubleshooting

At times, you might encounter frustrating issues with feedback like ‘TikTok promotion didn’t pass review’ or ‘promotion is ineligible for this order TikTok’. These are common hurdles, but they’re easy to overcome with a strategic approach.

What does a promoted TikTok look like? They typically appear as a sponsored post in your feed, but if you’re wondering if people see if you promote your TikTok, rest assured that it’s clearly labelled as an ad, allowing users to distinguish organic posts from sponsored ones.

If you’ve ever faced the issue of TikTok the promotion you created being ineffective or experiencing TikTok promotion charge concerns, we can assist you. Our expertise helps you understand and avoid issues like TikTok promotion not working. If you’ve asked is TikTok promote worth it 2024, we can help assess if the investment in TikTok’s promotion program aligns with your goals.

Boosting Your Music with TikTok Ads

Many musicians also want to know how to promote videos on TikTok or how to boost TikTok video to get more exposure. TikTok ads are a great way to increase your reach, and if you’re wondering how to boost TikTok video, using TikTok’s boosting tools allows you to target specific audiences, especially if you’re looking for organic growth.

There are often promotions and TikTok promotion coupons available, including TikTok promote coupon that can reduce the cost of running an ad. For creators, paying to promote TikTok video can give an extra push to your content. However, does buying promotion on TikTok work? Many musicians say yes, especially when they are backed by Music Gateway’s comprehensive music promotion strategies that integrate TikTok into a broader campaign.

Is TikTok Promotion Worth It for Musicians?

One of the top questions musicians ask is is TikTok promotion worth it? Or perhaps, does TikTok promotion work Reddit? TikTok promotions can significantly increase exposure, especially if you’re consistent with your content and how to promote on TikTok.

At Music Gateway, we help you understand how to promote TikTok video free if you’re on a budget, and provide tailored strategies on how to promote TikTok to align with your overall marketing plan. You can also learn how to cancel TikTok promotion or how to cancel a promotion on TikTok if a campaign isn’t yielding the desired results.

Growing Your TikTok Following & Visibility

You can take advantage of the advanced options such as TikTok promoted followers if you’re interested in boosting TikTok views or using TikTok promotion services to expand your reach. For musicians looking to build a more engaged fanbase, promoting TikTok videos on PC is possible and can offer a more streamlined approach to managing multiple promotions.

Also, for artists wondering how to promote TikTok shop or how to promote a TikTok video, we can guide you through these steps. How to promote TikTok videos on PC allows for greater flexibility and control over ad placement and engagement tracking.

Understanding TikTok’s Payment and Fees

Even though it doesn’t directly relate to music per se – if you are promoting a video with your music you will still want to consider the cost to promote on TikTok. You may ask, how much does it cost to promote on TikTok or wonder about Apple service fee TikTok promote.

These costs can vary based on your campaign type, the duration, and how much you’re willing to spend on ads. For a more budget-friendly approach, Music Gateway can help you use free TikTok promotion techniques, and track the effectiveness of your ads.

Conclusion: Your Path to TikTok Promotion Success

Whether you’re looking to increase your TikTok followers, boost your TikTok videos, or simply promote TikTok content effectively, Music Gateway is here to help you navigate the complex world of TikTok promotions. We can assist in aligning your promotional strategies with your music career goals, ensuring that every step—from TikTok promotional code to influencer partnerships—is designed to deliver results.

With the right tools and support, you can take full advantage of TikTok’s platform to grow your audience and make a lasting impact on the music scene.

Promoting on TikTok is a fantastic way for musicians to expand their reach, but it requires strategy. Whether you’re using TikTok promote, working with influencers, or experimenting with promotion codes, it’s crucial to have a clear plan.

At Music Gateway, we can help you navigate Tik Tok promotion, providing services that can connect you with the right influencers, optimize your content, and maximize your music’s visibility. Ready to take your TikTok presence to the next level? Let’s work together to create a TikTok strategy that helps you achieve your goals!

Let’s get started today and amplify your presence on Tik Tok!

That Was Our Guide To Tik Tok Promotion

So that should answer the question of how to promote music on TikTok. Tik Tok promotion is a great social network and a tool with a huge amount of potential for musicians. The best thing you can do is spend a good amount of time on the platform to learn what content works and what kind of content is appropriate for it and have fun making videos and experimenting with formats of your own videos to find what works for you and your audience.

It’s also worth spending a little time with the Ads Manager resources as there are some really good tips and tricks there. Of course, here at Music Gateway, we can guide and help you every step of the way. If you’re wondering does promoting on TikTok work or how to promote your music on TikTok effectively? Get in touch today!

FAQs

Do I need to have a TikTok account to use the TikTok promotion service?

It isn’t a necessity to have a Tik Tok account as long as your music is licensed with Tik Tok and approved to be used on the platform. It does always help to have an account on the TikTok app as you can engage, be tagged, check your TikTok profile views and therefore more potential fans can find you!

They also have their own business suite of advertising tools and editing tools that could be worth checking out.

Do I need to have a large TikTok or other social media following to use the Tik Tok Promotion service?

No. We hope by using our promotional service that we can increase your social following and help you reach your goals. Already having a decent following is always a bonus in getting your music out there, but it isn’t a requirement to get involved.

Will using Tik Tok promotion make me go viral?

Our ultimate goal is to get your amazing music heard by as many people as possible. Some of our campaigns have gone viral in the past however we can’t guarantee that it will happen – we’ll certainly do our very best!

Will I still earn the rights to my music?

Yes.

Do you take a commission for any sales made from videos?

As per terms of service, once your music is added to the commercial music library in TikTok your distributor will collect revenue based on the use of your music, meaning you will get paid each time your song gets used in a video.