E S is a 21-year-old singer, songwriter, and producer with a passion for music that’s impossible to ignore. From writing lyrics at her piano at just 12 years old to producing her own beats on Garage Band (and eventually levelling up to Logic Pro), she’s always had an unstoppable drive to create. Her sound blends dark R&B vibes with alternative pop, full of heavy bass lines, smooth harmonies, and clever, introspective lyrics that get stuck in your head.
Fast forward to today, and E S is a rising independent artist making big moves in the industry. Looking to take her career up a notch, she teamed up with Music Gateway to make sure her singles didn’t just drop — they landed. With a game plan that covered playlisting, advertising, and SmartLink campaigns, we set out to make sure E S’s music got the spotlight it deserved.
What We Did for E S
When it came to E S’s campaign, our focus was simple:
- Boost Streams — Get her music into the right playlists to increase plays and visibility.
- Build Fan Engagement — Encourage fans to follow, save, and come back for more.
- Increase Discoverability — Use ads and smartlinks to make it easy for new listeners to discover E S’s music.
Here’s how it all played out.
Playlist Placements
We went big on playlisting to get E S’s singles in front of fresh ears. Each of her tracks got added to tons of playlists, which meant more plays, more saves, and more fans. Here’s how each one performed:
- “Sweet Tooth”: 24,000 streams, 792 playlist adds, and 387 saves.
- “Red”: 25,000 streams, 1,626 playlist adds, and 293 saves.
- “Window”: 28,680 streams, 861 playlist adds, and 505 saves.
Those playlist adds didn’t just boost her numbers — they brought in listeners who became long-term fans.
Advertising & Direct-to-Fan Engagement
To make sure E S’s music wasn’t just heard but remembered, we ran advertising campaigns that were laser-focused on her ideal audience. We targeted listeners most likely to vibe with her sound, and the results were undeniable:
- “Sweet Tooth”: 18,000 ad reach with a 50% click-through rate (CTR) to streaming platforms.
- “Red”: 33,000 ad reach and 21,883 smartlink visits.
- “Window”: 90,000 ad reach with a whopping 45% CTR to DSPs.
We’re talking next-level engagement. These ads didn’t just grab attention — they converted people into fans who clicked, streamed, and saved her music.
Smartlink Magic
Smartlinks made it easy for listeners to choose their preferred platform to stream E S’s music. No friction, no confusion. Just one link to rule them all. “Red” saw a massive 21,883 visits via smartlinks alone. By keeping it simple for the fans, we kept them moving straight to the music.
The Results
The Music Gateway campaign for E S brought in some serious wins. Here’s a snapshot of her performance across the three singles:
| Track | Streams | Playlist Adds | Saves | Ad Reach | CTR to DSPs | Smartlink Visits |
| Sweet Tooth | 24,000 | 792 | 387 | 18,000 | 50% | N/A |
| Red | 25,000 | 1,626 | 293 | 33,000 | N/A | 21,883 |
| Window | 28,680 | 861 | 505 | 90,000 | 45% | N/A |
“Window” was a showstopper, with nearly 30k streams and a CTR of 45% on streaming ads. “Red” stole the show in terms of SmartLink visits, while “Sweet Tooth” delivered solid numbers across the board. The variety of approaches paid off big time and we were thrilled with the results.
About E S
E S is a fresh, fearless artist carving out her own path in the world of dark R&B and alternative pop. Music’s been a part of her life for as long as she can remember. From the soulful sounds of old-school R&B in her childhood home to the alternative flair of Panic! At The Disco and Melanie Martinez, E S’s musical taste is as diverse as her own sound.
Her journey has been anything but ordinary. By age 16, she knew music was her calling and auditioned for BIMM University, where she landed a spot in their songwriting program. Today, she’s in her third year of BIMM’s Songwriting & Production degree and is already making serious waves.
Her live performances are next level too. From the Commonwealth Games in 2022 to Amex Unsigned in 2023, E S knows how to own a stage. With a love for live shows and plans to hit the road more in 2024, she’s just getting started.
Final Thoughts on E S
If there’s one thing the E S campaign proves, it’s that having the right team behind you makes a world of difference. Music Gateway’s strategy — a mix of playlisting, advertising, and smartlinks — helped E S level up her visibility, boost streams, and lock in dedicated listeners.
With over 77,000 streams, 3,279 playlist adds, 1,185 saves, and 160,000+ ad impressions across her three singles, E S is proof that when talent meets strategy, big things happen.
Want to see these kinds of results for your music? Music Gateway is here to help. Our team knows how to make sure your releases hit right, with a strategy that’s custom-made for you. Get in touch and let’s get your music heard.
Are you releasing new music?
Book a meeting with a Music Gateway A&R today.
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