Claudy – Ad Success with ‘Petty’

Meet Claudy, a Swiss-born, London-based singer-songwriter, who is carving her path in the music world with her distinctive blend of pop and multicultural influences. With her latest single, Petty, Claudy wanted to deliver an empowering message about standing up to toxicity. Music Gateway partnered with her to run a focused campaign to bring her music to the forefront and reach more listeners.

Campaign Overview

Music Gateway supported Claudy by running a targeted ad campaign to promote Petty. The campaign reached over 10,000 people, with an impressive 67% click-through rate in the UK, reflecting a strong connection with her audience.

How We Did It

1. Objectives:

• Boost awareness for Petty through digital campaigns.
• Drive Spotify streams by directing traffic from ads.
• Expand Claudy’s fanbase, especially in the UK.

2. Strategies:

• Targeted Ads: Engaging visuals and audio snippets of Petty were used to create ads tailored to audiences in the UK, Switzerland, and beyond.
• Spotify Focus: Ads were optimized to direct listeners to Spotify, where they could explore Claudy’s music further.
• Audience Insights: We utilized data to target high-potential listeners, maximizing the impact of the campaign.

Results:

The campaign successfully engaged new listeners, with the high UK CTR proving the effectiveness of the campaign.

About Claudy

Claudy was born in Geneva, Switzerland, to Turkish parents and is now based in London, where she is pursuing music full-time. From an early age, music has been at the heart of her life—learning guitar and singing at a young age, performing her own songs once she reached her teens. Despite starting a corporate career after completing an Economics degree at LSE, Claudy soon realized her true calling was music.

Since then, she’s built an impressive resume, including collaborations with Spinnin’ Records and gaining recognition from platforms like BBC 1Xtra and Spotify’s editorial playlists. Her music, described as pop with alternative and multicultural influences, tackles themes of growth, change, and the challenges of life. Petty is a bold, upbeat anthem about standing up to toxic behaviour, flipping the script, and calling people out.

Closing Thoughts on Claudy

Claudy’s Petty campaign is a testament to the power of targeted, data-driven promotion. Reaching over 10,000 people and achieving a standout CTR, the campaign significantly boosted her visibility and audience connection.

We can’t wait to see what’s next for the determined songstress and look forward to hearing her next track. At Music Gateway, we’re here to help artists like Claudy bring their vision to life and reach new audiences.

Ready to take your music career to the next level? 

Let’s talk.

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