We are excited to share our case study on campaigns promoting recent tracks by South Korean singer-songwriter Ryu Sujeong. This article highlights our successful collaboration with Sujeong on promoting her hit releases, ‘SHXT’ and ‘Falling Angel.’ This article will showcase how our strategic campaigns helped amplify her music’s reach and impact as she progresses with her solo career.
Ryu Sujeong X Music Gateway
Sujeong wanted to amplify her solo career and reach a broader audience. She needed to get her music ‘out there’ and build her solo fanbase and wanted to make sure people saw her unique style and connected with her new sound.
The challenge was to transition from a group setting to a solo artist while maintaining her unique identity and expanding her listener base. Sujeong partnered with Music Gateway on two tracks, where the goal was to boost her visibility and get her music heard by as many people as possible. We ran two major campaigns: a playlisting campaign for her song ‘SHXT’ and a TikTok campaign for her track ‘Falling Angel.’
Playlisting Campaign for ‘SHXT’
Release Date: January 24, 2024
Objective: To increase streams and playlist adds to enhance the song’s visibility and reach.
Results:
- Streams: 267K+ streams
- Playlist Adds: 22 playlist adds
Music Gateway worked to ensure we reached playlists that matched the genre and style of ‘SHXT’. By leveraging our extensive network, we were able to secure placements for Ryu Sujeong in playlists with high follower counts, ensuring the song reached a wide audience.
TikTok Campaign for ‘Falling Angel’
Objective: To share potentially viral content that would drive engagement, gain views and spread awareness of the track across social media platforms.
Results:
- Views: 3.6M+ views
- Shares: 339 shares
- Likes: 47.2K likes
Music Gateway collaborated with influencers and content creators to produce engaging videos using the track ‘Falling Angel’. The strategy focused on trends and challenges that resonated with TikTok’s user base, maximizing the song’s viral potential.
The success of these campaigns significantly boosted Sujeong’s visibility as a solo artist. The playlisting campaign for ‘SHXT’ resulted in over 267K streams and 22 playlist adds, demonstrating the power of targeted playlist placements. The TikTok campaign for ‘Falling Angel’ was even more impactful, achieving over 3.6M views, 339 shares, and 47.2K likes, showcasing the effectiveness of leveraging social media platforms for music promotion.
Ryu Sujeong: Background
Ryu Sujeong is from Daejeon, South Korea, and started her musical journey as a member of the popular girl group Lovelyz in 2014. She later began her solo career in 2020 with the release of her debut EP “Tiger Eyes,”. The EP was warmly received and in 2021, after the Lovelyz went on hiatus and her contract with Woollim Entertainment ended, Sujeong took a bold step to establish her own independent label, House of Dreams.
Founded in 2021, House of Dreams was born out of Sujeong’s desire to have greater creative control and to create a nurturing environment for artistic expression. Working with a large group can have restrictions, so House of Dreams was a reflection of Ryu Sujeong’s need for creative freedom.
With House of Dreams, Sujeong hoped not only to focus on her solo career but also to foster a collaborative space for other artists. The label is built on principles of artistic freedom, integrity, and the belief that music should be a true reflection of the artist’s soul.
Ryu Sujeong’s journey from a girl group member to an independent solo artist is a testament to her talent and determination. Our collaboration demonstrates the power of targeted promotional campaigns in helping artists reach their audience more effectively.
Conclusion
For musicians looking to elevate their careers, Music Gateway offers tailored services to amplify your reach and connect your music with a global audience. Whether you’re an emerging artist or already established, partnering with Music Gateway can help you achieve your musical aspirations and ensure your talent is recognized worldwide.
Are you releasing new music?
Book a meeting with a Music Gateway A&R today.
Discuss release strategies, distribution, growing your fanbase, organic playlisting, press, radio and more.
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