Music Gateway x Yves – From LOONA to LOOP

From Loona to Loop

Known for her success as a member of the iconic K-POP group LOONA, Yves has now set her sights on a solo career that reflects her true self. Her debut EP, LOOP, released under the label PAIX PER MIL, has marked a bold and personal journey Yves, one which we were delighted to be part of. 

Music Gateway was eager to partner with Yves as she launched a series of targeted Spotify playlisting campaigns for her standout tracks LOOP and DIORAMA, paving the way for her solo breakthrough and connecting her with a new global audience. This article explores what we did to reach such impressive results for the newly solo artist Yves.

Campaign Breakdown

Spotify Playlisting for LOOP

The rhythmic alternative beat of LOOP captures the frustration of cycles in life, echoing with audiences around the world. Music Gateway’s campaign looked to position LOOP in front of listeners ready to embrace its raw energy and universal message.

Goals

Achieve wide playlist coverage to boost streams and engagement from alternative and indie music fans.

Approach

We carefully targeted Spotify playlists that resonate with mood-driven and genre-specific audiences. Our focus was on enhancing Yves’ visibility while introducing her solo work to fresh ears.

Results

• Over 500,000 streams on Spotify.
• Placement on multiple curated playlists, expanding her reach to a global fanbase.

Spotify Playlisting for DIORAMA

Reflecting on self-perception, DIORAMA combines Yves’ introspective storytelling with a mechanical R&B rhythm. Music Gateway’s campaign aimed to highlight her ability to blend emotional vulnerability with genre-defying soundscapes across playlists that were a perfect fit.

Goals

Establish Yves as a new voice in contemporary R&B and experimental music.

Approach

We strategically placed DIORAMA on playlists known for promoting innovative and introspective tracks, creating opportunities for deeper listener engagement.

Results

• Over 300,000 streams on Spotify.
• Amplified Yves’ reputation as an emerging solo artist with a fresh and distinct voice.

About Yves: A Star Reborn

As a former member of the popular K-pop girl band LOONA, Yves has always been an influential figure in the K-pop world. Now she ventures into new territory, combining her past experiences with her former bandmates with a vision for the future. Her music reflects her journey of self-discovery, gratitude toward her loyal fans, and a desire to explore her creative boundaries.

Working with label PAIX PER MIL’s talented roster, including MILLIC and IOAH, Yves has crafted an EP that’s bold, unfiltered, and emotionally charged. From folk-inspired melodies to alternative R&B, the LOOP EP offers a glimpse into the complexities of her thoughts and feelings, inviting listeners to join her on this exciting new chapter.

Closing Thoughts on Yves

Yves’ incredible success with LOOP and DIORAMA is proof that embracing your artistic vision and connecting with the right audience can unlock new heights in your career. Through strategic playlisting campaigns, Music Gateway helped her tracks amass over 800,000 streams combined, which has laid a solid foundation for her solo journey.

And after the campaign success of her last two tracks, Yves will be working with us again for the promotion of her new EP. We’re excited to see what comes next for Yves in 2025 and beyond.

If you’re a musician or producer wondering if playlisting is the right move for you, let Yves’ story be your inspiration. Her leap into solo artistry shows that with the right support, you can share your music with the world, find your audience, and take your career to the next level.

At Music Gateway, we specialise in celebrating your unique sound and helping to bring your vision to life. Whether you’re breaking out for the first time or taking the next big step in your music career, we’re here to help you with your journey. Let’s make it happen.

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