When Blueberry Hills, an up-and-coming indie band from Brazil, teamed up with us to work on their new track “My Girl,” we knew we were in for something special. This case study dives into the journey we took together on a range of campaigns to support their track. Read on as we unpack the creative process and the magic that happens when passionate musicians and a dedicated production team come together.
The Campaigns
With an EP in the pipeline, their single ‘My Girl’ marked the beginning of a thrilling journey into the heart of rock and roll, with Blueberry Hills leading the charge. The band‘s sound has been likened to the sounds of the ’70s and early ’80s through comparisons to BTO, GFR, Led Zeppelin, The Guess Who, and Free. The band’s mission is to bring rock and roll back into people’s living rooms in this modern era.
Blueberry Hills partnered with Music Gateway to promote ‘My Girl’ which was released in June 2024, with the three main campaigns being Press, Spotify Fan Growth, and YouTube Promotion.
Press Campaign
The press campaign was designed to build buzz around the release of “My Girl.” With our extensive network of music journalists and bloggers, we secured features, interviews, and reviews in several high-profile outlets. This exposure was crucial in establishing Blueberry Hills as a fresh and exciting act in the rock scene.
Spotify Fan Growth Campaign
The Spotify Fan Growth campaign aimed to boost the band’s presence on the streaming platform and attract genuine listeners. Key metrics from this campaign include:
- Streams: The single amassed more than 250,000 streams in the first month.
- Followers: Blueberry Hills gained 5,000 new followers on Spotify.
- Algorithmic Growth: 33% of total streams came from algorithmic plays, particularly from Release Radar, showcasing the track’s popularity and the platform’s support.
This was one of the best first releases we’ve ever seen in terms of Spotify Algorithmic growth, highlighting the effectiveness of targeted promotion and quality content.
YouTube Promotion Campaign
To complement the audio experience, a YouTube promotion campaign was also launched. The official music video for “My Girl” garnered significant attention:
- Views: The video reached 100,000 views within the first two weeks.
- Engagement: The video maintained a high engagement rate, with viewers leaving comments and sharing it across social media platforms.
Who Are Blueberry Hills?
Emerging from the vibrant rhythms of São Paulo, Brazil, Blueberry Hills is not just a rock band—it’s a fusion of cultures, styles, and spirited rock and roll. Formed in late 2023 by British singer-songwriter Gary OC and his dynamic writing partner, lead guitarist Sergio Balda, the band also boasts the talents of bassist Davi Rocha and drummer Nando Barq. Their sound—a rich tapestry of boogie rock, hard rock, blues rock, and swamp rock—defies easy categorization, but the band embraces it all under the broad umbrella of exhilarating, soul-stirring rock and roll.
Blueberry Hills – The Journey
The genesis of Blueberry Hills was as spontaneous as their music, sparked by a chance meeting between Gary and Sergio at a music jam in an advertising agency. United by a shared passion for gritty, heart-pounding melodies and the raw emotional depth of classic rock, they soon found the perfect rhythm section in Davi and Nando, completing the ensemble.
Closing Thoughts on Blueberry Hills
Blueberry Hills’ collaboration with Music Gateway has been instrumental in their early success. The strategic press, Spotify Fan Growth, and YouTube promotion campaigns not only introduced their debut single to a broad audience but also established them as a promising new force in rock and roll.
For musicians looking to replicate this success, partnering with Music Gateway can provide the tools and expertise needed to navigate the competitive music industry. Whether you’re just starting or looking to boost your career, our tailored campaigns can help you reach your goals and bring your music to the world.
Are you releasing new music?
Book a meeting with a Music Gateway A&R today.
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